Larry founded Linescale®, a research platform and product development consultancy with innovative psychometrics. He has degrees in Philosophy and Psychology and Experimental Psychology and twelve U.S. Patents.
Larry advises and provides Linescale research for business, product and service innovation and development. Clients include CVS Pharmacy, Aetna, Kraft/General Foods, Citibank, Chase, Priceline, the US Postal Service, Pitney Bowes, Lincoln Center, Jenny Craig, Simon & Schuster and Marriott Hotels — as well as smaller companies and entrepreneurial ventures.
Many of today’s familiar products and services were brought to market in conjunction with Linescale ScoringSets. If you're the right age, you probably wore your Spiderman or Wonder Woman UNDEROOS while eating Cocoa Pebbles or Fruity Pebbles Cereal. Larry created and sold UNDEROOS to Fruit of the Loom. Earlier, in his corporate career, he created The Flintstone's Cereals and Cycle Dog Food while managing the Post Cereal business.
At Citibank Larry guided innovation in consumer financial services around the world, including the first customer-friendly ATMs and online banking and investment products.
Larry and his team also designed the US Postal Service's 24-hour Automated Postal Centers, touch-screen counter clerk systems and USPS.com website applications.
Linescale Research technology played a large part in making it all work.
CEO – Linescale
SVP Global Head of Development - Citibank/Citigroup
Principal Consultant - LDWeiss, Inc.
Product Group Manager, Post Division Kraft/General Foods
Research Director, Maxwell House Division General Foods