Predictive Behavior is measure of How many people will replace what with test item - Prediction of displacement
WHO - and How Many
PREDICT VOLUME - and Sources
PREDICT VOLUME - and Sources
Who and How Many will replace as predicted - Who and how many of each cohort are targets for test item - Demographic, Psychographic, Behavioral
WHY - Identify Motivators
WHY - Identify Motivators
WHY - Identify Motivators
Identify Discriminant Motivators of behavior change
Discriminant Sentiments
Discriminant Drivers
Performance Gain/Loss at various Price Points
TRACK PERFORMANCE
WHY - Identify Motivators
WHY - Identify Motivators
Periodic assessment of whether on/off planned route
Diagnosis and analysis of any sources of deviation
Prediction of future performance if no change made
Clear recommendation of next step redirection to improve future performance
Recalculation of predicted route if next step redirection taken
1. Traditional measurement is Underpowered
Likert Scales provide valuable insights but have limitations — which the Linescale overcomes
People use scales very differently. Ratings vary by individual and culture. This makes scale ratings difficult to interpret, particularly in diverse cultures such as contemporary United States.
Excellent or very good ratings of your concept are “applause meters” and do not necessarily mean better - or that the concept will displace current behavior
Different product categories tend to have their own rating range, e.g. ice cream scores higher than vegetables
Statistical massaging often results in small mean differences that are not significant enough to provide the depth of insights and guidance needed
Difficult to get meaningful discrimination between good alternatives
Requires large samples to overcome rating distortion caused by extreme ratings
The dreaded Grid/Table question needed for multiple items results in poor respondent engagement, poor discrimination, poor mental effort
Business leaders need more predictive insights to make the right decisions
2. HEAD-TO-HEAD PAIRED COMPARISON TELLS THE STORY
Predictive, Actionable Insights
How tall is Batman? People may be unsure how tall Batman is, but easily conclude Batman is taller than Robin. Paired comparison is conclusive. Linescale provides Likert metrics PLUS pairs.
Each respondent identifies and sets her own benchmark; her favorite product, brand or behavior in the marketspace. This is the real hurdle your offering must surpass.
Linescale measures your offering directly against consumers' benchmarks to determine likelihood of displacing current behavior - PREDICTIVE
Linescale scores each individual, not the sample. WHO and HOW MANY are fervent Acceptors, or on the Borderline, or just Not Interested.
Because Linescale scores individuals, rank order and paired comparisons, smaller sample size in total and by segment is sufficient for statistically significant discrimination.
Linescale comfortably handles many ideas, messages and variables allowing respondents to rate and discriminate easily.
Respondents consistently rate the survey experience as easy, engaging and truly representing their opinion — Reliable, Valid Predictive
3. linescale system is predictive
REALITY TESTING for the REAL WORLD
METHODOLOGY OVERVIEW
Patented Predictive Technology
Predictive research is superior to traditional sentiment and intent research
Linescale measures your offering directly against consumers' benchmarks to determine likelihood of displacing current behavior.
Likert Scales provide valuable insights but have limitations which Linescale Research overcomes
Traditional Research Technology has lacked predictive accuracy as a result of inadequate comparison vs. existing alternatives, failure to identify individuals who will purchase, and inadequate real time, online analysis.
Linescale is a patentedtesting and development platform that efficiently and reliably measures consumer preference and acceptance and their effect on future behavior.
Linescale asks each respondent to “set the bar” by placing their current favorite or most frequent alternative on the scale as a benchmark.
Linescale delivers head-to-head paired comparison of concepts, brands, messages, ads in any medium, service ideas, packaging, names, websites, usability and products and services in prototype, pilot and in-market.